Who's this course for?
This IP training course is designed for R&D professionals, innovators and product marketers who want to use patents within their research to drive further commercial success.
Why take this course?
In this series of six videos, we take a look at the early phases of R&D and developing a market and licensing strategy. We then focus on how to value patents, in order to help benchmark likelihood of success and we examine how to use innovation data to keep commercialization efforts on track.
What you'll achieve
This course covers the following topics:
- What’s needed for successful commercialization?
- How to use patent data to get market feedback
- How to develop a marketing strategy
- How are patents valued? - Part I (Income approach and cost approach)
- How are patents valued - Part II (Market and indicator based approaches)
- How can we use innovation data to improve R&D success?
The course requires no previous knowledge and takes about 2 hours to complete.
Sign up to access the full lecture series.
About the lecturer
This course is hosted by Duncan Clark, Head of Academy by PatSnap with insights from leading industry experts.
About Academy by PatSnap
Academy by PatSnap is a free online learning hub to help innovators, entrepreneurs and R&D teams utilise intellectual property to accelerate innovation in their organizations.
