50% of new businesses fail in the first four years. Frequently, IP is to blame. Join Joe Sekhon, senior IP lecturer at Portsmouth University and director of iPASS (Intellectual Property Advice Support Service), as he explains how to give a new idea the best chance of commercial success. Aimed at aspiring entrepreneurs, students and graduates, this course describes the systematic steps that are needed from product development and business set-up through to intellectual property and protection.
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About Joe Sekhon
Joe Sekhon is a Senior Lecturer in IP at the University of Portsmouth and visiting professor at Bocconi University in Milan. Joe has provided extensive pro bono mentoring in entrepreneurship through his award winning Intellectual Property Advice Support Service (iPASS).
About Academy by PatSnap
Academy by PatSnap is a free online learning hub to help innovators, entrepreneurs and R&D teams utilise intellectual property to accelerate innovation in their organizations.