Organizations are not taking an all-inclusive approach to intellectual property - and it's hurting them. That's why we were excited to work on this course with Hayleigh Bosher of Brunel University London in which we take a look at what a holistic approach involves, with a focus on copyright, trademarks and design rights. It complements our other series on trade secrets and patents. This course features lively examples and helpful advice on getting to grips with an holistic IP strategy.
- What is IP and why does it matter?
- How does copyright work?
- Examples of copyright in practice
- What are trademarks and how do they work?
- What are design rights and how do they work?
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About the lecturer
Hayleigh is an internationally published legal academic and speaker.
She is a Lecturer in Intellectual Property Law at Brunel University London, Book Review Editor for the specialist IP blog IPKat, Director of the Intellectual Property Awareness Network (IPAN), Deputy Editor of the European Trade Mark Reports, and founder of the World IP Women (WIPW) network.
About Academy by PatSnap
Academy by PatSnap is a free online learning hub to help innovators, entrepreneurs and R&D teams utilise intellectual property to accelerate innovation in their organizations.