There’s nothing new to the ongoing importance of managing intellectual property as an asset. What is new is the increasing level of scrutiny that IP is receiving as a strategic asset within an organization.
Creating IP landscapes using patent analytics can offer some of the most insightful ways of approaching these challenges:
- Using IP to create revenue streams, such as out-licensing
- Using IP to create long-term strategic value
- Protect your own IP and ensure that you don’t infringe that of others
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