We sat down with three industry experts to understand how to mitigate risk through IP strategy and innovation alignment

Innovation is one of the biggest factors in ensuring a competitive advantage in the marketplace- And a businesses’ IP strategy plays an important role in that success for now and the future.

Research has indicated that intangibles now account for between 60% and 90% of the total value of a company, depending on the industry sector, which is a dramatic change from 20% in the 1970s. With intellectual property making up such a clear majority of a business’s overall value, the way it is managed, and aligned with other aspects of the business strategy is critical.

So how can aligning intellectual property and innovation strategies have a positive impact on reducing this high percentage of risk? Our guest speakers on this webinar will share how. Jessie Parker hosts this interactive webinar with Jon Calvert from ClearViewIP, Candice Landry from 10e5 solutions &  Jim Hinton from Bereskin & Parr.