Identify and avoid the five most common IP risks using landscapes
1) Companies in denial - These organizations have a narrow definition of IP risk where they usually exclude certain parts of IP, such as trade secrets or even trademarks.
2) Reactive Mode - Companies in this category attend to the issue of IP risk when the risk actually materializes, and then they throw resources at it.
3) Proactive Mode - This is the category that informed companies are striving to be in.
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