Companies are becoming more aware of intellectual property and the risks associated with it. There are three broad attitudes being observed in organizations at the moment:

1) Companies in denial - These organizations have a narrow definition of IP risk where they usually exclude certain parts of IP, such as trade secrets or even trademarks.

2) Reactive Mode - Companies in this category attend to the issue of IP risk when the risk actually materializes, and then they throw resources at it.

3) Proactive Mode - This is the category that informed companies are striving to be in. 

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