Emerging economies, particularly in South East Asia, present a real challenge for companies who are keen to expand internationally while defending their brand and products against counterfeiters. A robust brand protection strategy is required, but distance, culture, technology, and different levels of intellectual property protection can create an extremely difficult environment in which to operate.
In this webinar, Joel Stobart and Jeff Moore discuss brand protection strategies for intellectual property owners operating in South East Asia.
Joel is Chief Technology Officer at Custodian Solutions; a novel brand protection company that uses cloud-based software to re-think and re-design the way brand protection is carried out.
Jeff is Operations Director at AAL; a Global Intelligence consultancy who manage investigations and provide solutions to clients brand protection issues worldwide.